On a part of lower haight which already has a great beer only bar (Toronado) the Noc-Noc has a lot to prove. Offering sake, champaign and wine helps, but it does not make it a must visit, unless you are into it's decor. I think it looks like a cave version of the Beetlejuice house, which must make it popular for the burning man crowd, cause smelly hippies sure like it, and is the reason I avoided it for so long.
One of my good friends there began tending bar after working as a DJ for a while. After he started tending bar on Wednesdays and Sundays, he started getting friends DJ gigs, and the bar changed a little bit for the better, in my opinion. I've met the owner's son, and he's cool enough and started flowing me drinks after he'd seen my face enough. One time, I went into the bar as it was playing the same song I listened to to get motivated to walk to the bar, and as soon as I made it up to the bar a frosty pint of Liberty awaited me, with my friend serving some girls some champaign instead of looking at me for payment. That was my favorite time at the bar, besides chilling in the DJ cave and picking tunes myself.
With the discount drinks flowing, I saw a lot of old friends I hadn't seen in a while at that bar, and regularly saw people who lived close by and made a lot of friends.
Eventually, my friend was fired for giving away too many free drinks, and the ride came to an end as all good things must. I sure as hell haven't been back, and every time I walk by I hear some god-awful dance music, and I remember my all hair metal DJ set with fondness.

When I moved to San Francisco, I had three things on my mind. School, going to shows, and skateboarding.
