Tuesday, October 21, 2008
Chest Gear Insufficent for Young Athletes VRN
Reaction: Another thing to worry about. This seems like some ninja shit, where you can kill a man with one non-puncturing blow. I read a Batman comic about this very issue.
The statistics for ventricular fibrillation are frightening. Effective in answering questions about a new scary threat to young athletes.
Middle Aged Women Obesity Video News Release
I think it was an effective VRN in showing new study findings, and putting it into physical terms people can understand. Apparently people carry weight in different areas.
It's always funny to hear women talk about their weight; some of these interviewees want to share their information with watchers, but are still embarrassed or hesitant to discuss weight.
Hubbel Video News Release
The Hubble telescope was a big deal when it came out.
I think they did a good job of describing the telescope's functions, but I don't know if the speakers were very effective. A guy from the European Southern Observatory?
Scandinavian guy from Esa/Eso?
Could have found better speakers.
Sunday, October 19, 2008
Diet Coke Batman Commercial
Reaction: Wow, this commercial worked so well for me in 1989. I loved the Batman movie, and my mother drank Diet Cokes constantly. Putting the two together worked perfectly for my family; we could enjoy our some of our favorite things together in t.v. land.
G.I Joe Comics Commercial
Reaction: I love comics, and I liked G.I Joe a long time ago. This message is effective for impressionable boys; your country needs you, a girls needs you and you get to drive an awesome car out of a command post. The song is good too; sounding country adds to the American appeal.
If you aren't old enough to join the army, at least you can read about fictional battles which make the experience sound like fun.
Massengill Commercial
Reaction: I would probably hate for someone to call my douche an "antique."
Great slogan; "it's you body, that's why." Great answer to why you would pay money for such an effective douche.
Little Caesar Comercial
Reaction: I remember these commercials the most, probably because of their humor and low prices. The grandma was also featured in another Little Caesar's commercial, where she tried to apply make-up on a plane. Couldn't find it, but proves the commercials effectiveness with me, years later.
Slendertone Infomercial
Reaction: Seriously effective, at least to me who doesn't set out to "exercise." I can get abs without work? There's an easier way? Just what I wanted to hear, complete with cheesy medical official and models.
Raw Food in Ten Minuets Infomercial
Reaction: Infomercial capitalizing on Raw food craze.
Effective in making the transition to a raw food diet look easy in preparation, it simple doesn't include the standard price of raw foods. Celebrity Raw Organic Chef to the Stars? Quite a title for a made up profession.
Dating Violence PSA
Reaction: Very effective PSA. The voice over was not done by a professional announcer, and it involved many pictures of a real girl. Helps to put a real face on the problem of dating violence, and makes it tangible for any teen in a relationship.
Bowflex Infomercial
Reaction: This infomercial was lodged in the back of my mind. I think it was very effective to show an older woman in her prime due to an exercise program involving bowflex, even if they were lying. Sex sells, and I'm sure 50 year olds are still interested in pretty girls, but using sex for the older demographic is tricky. This infomercial gets right to the point visually, and makes us all concerned about our future abs.
1986 U.S. Department of Health and Human Services Without a Cigarette PSA
Reaction: I liked the 80's feel to the PSA, and it did make some good points. If you're not buying cigarettes, you have more money for all those happy things in life which aren't free, and I think that's effective especially for the young audience they are targeting with animation and snazzy clip-art. Good soundtrack and message.
David Lynch PSA
Reaction: First of all, I felt that Lynch was given enough creative control to incorporate his style into the message, although I guess that was the point. The PSA has some suspense, with the scary music and dark imagery, and this feeling of dread helps illustrate the importance of the issue. Enough garbage could block out the light...
Ad Council Steroids PSA
Reaction: I liked the flow of the PSA. It has an ongoing theme of the pimple getting bigger, and the athlete getting more anxious as people give him the stinky eye. I could see this PSA coming together in terms of organization, which lends itself well to a script.
WGN Radio Obama Fundraising Broadcast
| Obama Sets Fundraising Record {audio} | | |
Listen: WGN's Steve Ruxton reports
Get the latest news at the top and bottom of every hour on News/Talk 720, WGN
Reaction: I liked the organization of facts in this story. I think it was effective to present the fund raising record in terms of how much was contributed per person, which helped to understand exactly how many people are endorsing Obama.
NPR Saddam's Tribe Broadcast
Saddam Hussein's Tribe: From Powerful To Pariah
Listen Now [4 min 12 sec] add to playlist
Reaction: I enjoyed the lead in this broadcast. It made me curious about what has happened after Saddam's capture, and how business is operating in that area of the world. The story was interesting, and included many quotes which included a translator, and were organized well for the story. "The father of Martyrs?" That's what I call a quote.
National Institues of Health Radio Broadcast
http://www.nih.gov/news/radio/sep2008/index.htm
Herpes Virus Changes Anti-Herpes Drug to Form that Hinders AIDS Virus
—09/19/2008
2:12 | 1.7 MB |Transcript | Get RealPlayer | Right Click to Download MP3 File
Reaction: I liked the stories progress through the inverted pyramid, in terms of fact organization and answering the questions naturally asked by the listener as they listened. Elimination of Herpes is big news, but not as big as the link the drug has to HIV. These are HUGE issues, and they were answered timely in this broadcast.
First Introduction
I'm finally blogging, and it feels great. Perfect time to start one; I working on a media journal for my broadcasting class, and originally I wanted to film my reactions on digital camera, and transfer them to video cassette to turn in.
Technology does not sync as easily as it once did, and I am left with no other choice but to get my blog on.
It's making me emotional, and predisposed to include music titles for each of my emoticon moods.
blahhhh-G

