Sunday, October 19, 2008

Bowflex Infomercial

http://www.youtube.com/watch?v=fQbq_w9hzGM

Reaction: This infomercial was lodged in the back of my mind. I think it was very effective to show an older woman in her prime due to an exercise program involving bowflex, even if they were lying. Sex sells, and I'm sure 50 year olds are still interested in pretty girls, but using sex for the older demographic is tricky. This infomercial gets right to the point visually, and makes us all concerned about our future abs.

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